![Communication concept](https://campus-cms.prd.timeshighereducation.com/sites/default/files/styles/featured_image/public/2024-01/iStock-rethink-press-release.jpg?itok=y0jbOBix)
Why press releases are a waste of your comms team’s time
Why press releases are a waste of your comms team’s time
Most universities will track press release output as part of overall communications metrics – but, asks Kylie Ahern, have you considered other ways to generate media coverage, awareness of your brand or better relationships with journalists?
Kylie Ahern
STEM Matters