Paul Baines

Paul Baines

Paul Baines is professor of political marketing and deputy dean (strategic projects) at the University of Leicester School of Business, UK.

Featured Resources

Too many universities are practically identical

Sea of sameness: why universities have trouble with branding

Universities need to better embrace commercial opportunities and stop trying to be all things to all people, says Paul Baines

Paul Baines

University of Leicester

Propaganda and disinformation are rife on social media and beyond, and in the wake of Russia's invasion of Ukraine, universities need to play their part in countering it

Fake news and disinformation abounds, but what can universities do?

Few universities offer courses on countering propaganda, and Russia’s invasion of Ukraine brings this weakness of provision into sharp relief, says…

Paul Baines

University of Leicester

Academics looking to move up the higher education career ladder might consider becoming a dean

How to become a dean

Paul Baines talks through the pros and cons of being a dean, plus the skills you’ll need to display during the recruitment process to get there

Paul Baines

University of Leicester