Why universities in emerging countries should invest in social media marketing
Why universities in emerging countries should invest in social media marketing
Why should higher education institutions in emerging countries invest in social media rather than flashy marketing campaigns to develop brand credibility and brand equity? Charitha Harshani Perera, Rajkishore Nayak, and Long Thang Van Nguyen explain
Charitha Harshani Perera, Rajkishore Nayak, Long Thang Van Nguyen
Northumbria University, RMIT University Vietnam