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How to promote your research for greater impact Successfully communicating research findings to relevant audiences is a vital component of academic success. There are many ways of doing this but not all of them come easily to researchers more used to writing for academic journals than newspapers, policymakers, NGOs or social media platforms. This collection of resources offers practical advice on different approaches to getting your research noticed outside of academia and enhancing the impact of your work.
Copyright © 2025 THE - Times Higher Education. All rights reserved. A practical guide to better public speaking : part one
Getting through long , not - so - interesting talks is a common experience in academia . But if we all agree it can be done better , how can we start delivering better …
Leveraging international collaborations to tackle global health challenges
Global health challenges such as cancer demand collective efforts that transcend national boundaries . Eli Vlaisavljevich shares how he leverages international collaborations …
My experience of speaking in front of a select committee
Nicola Searle shares lessons for academics on speaking in front of a parliamentary select committee , to provide insight on topics linked to your research
Being a public scientist is not an easy choice
When scholars know their data well and can see their findings being ignored , they should be comfortable enough to speak out . Here , Paul McGreevy offers advice to those …
Parliamentary inquiries and lobbying explained
Martin Smith offers an overview of parliamentary inquiries and lobbying for academics , looking at who is involved , how effective it can be and what results it can …
What ’ s the story ? Creative ways to communicate your research
Early in your academic research , you should ask how you can creatively communicate it to a wide audience . The results may surprise you , says Steven …
Five things I learned from my trip to Parliament as an early career researcher
After getting a chance to present her PhD and postdoctoral research to politicians in Westminster , Lucy Eddy shares her five key takeaways
Does the UK need an observatory for university engagement with policymakers ?
Any such project would need to guard against numerous pitfalls , but the benefits in terms of bringing together various initiatives and engendering new skills could …
Writing and presenting reports for government : five dos and five don ’ ts
A guide for academics on the dos and don ’ ts of writing and presenting research reports designed to inform policymakers
When refuge isn ’ t safe : uncovering real - life stories to shape policy
Human stories that feed into research can be a powerful tool for driving policy change but need careful and sensitive handling , as Lizzie Kirsch explains
Five steps for engaging policymakers with research
Five pointers to help researchers get policymakers interested in their work , based on a guide co - created by government and academics from the University of Leeds
It ’ s high time we rethought policy impact
The frameworks currently in use for rewarding policy impact are peppered with problems and pitfalls – here ’ s how to fix them , says Christina Boswell
Amplifying research : five features of successful impact generation
As UK universities await the results of REF2021 and a new cycle of impact generation starts , how can academics go about amplifying the impact of their research ? Charlotte …
How much should you publish ?
For reputation or promotion ? Book or peer - reviewed journal ? Publishing is a high - stakes issue for academics . Catherine L é glu looks at scholars ’ motivations to …
Learning the craft of using your research to engage in policy
David Garcia explains how academics can get their research noticed by politicians in order to inform and impact policy decisions
Get your research out there : 7 strategies for high - impact science communication
From news angles to dealing with trolls , here are seven areas to consider when sharing your findings with the media and wider public
Tips for sharing your research and professional expertise with consumer media
Academics can offer insight based on research and professional experience that is applicable far beyond the scope of academic journals . Samuel Kim Kwong Kwok …
How to be proactive when amplifying research papers
Conferences might be the first thought , but there are many options for furthering your paper ’ s reach – and they usually require you to take the lead
THE podcast : how to use social media to promote your work
Two scholars who have embraced social media platforms such as YouTube , Twitter , Twitch and podcasts to communicate their research explain how they got started …
The transformative potential of narrative writing explained
Narrative writing is one way academics can meaningfully communicate their work to the public but it can be hard to master . Steven Beschloss shares a guide to improve …
Six tips for writing a successful book proposal
An interesting concept is not enough to guarantee your book will get published . In crafting a pitch , it helps to be succinct and targeted and to show an ability to deliver
You ’ re a content producer now , part one : how to write articles for a mainstream audience
How does a scholar , trained thoroughly in academic style for academic journals , enter the wider world of general publishing ?
You ’ re a content producer now , part two : how to craft an article for mainstream media outlets
After you ’ ve decided your topic and format , it ’ s time to consider the details of writing the story – from mastering tone , style and point of view to all - important SEO
How to start an academic YouTube channel : tips from a psychology YouTuber
YouTube is a wide - open opportunity for university teachers and researchers to share their knowledge with a broader audience , says Dennis Relojo - Howell
10 essential tips for your next academic presentation
Using examples and practical tips , Dorsa Amir explains the techniques that ensure your presentation communicates its message effectively – from slide design to structuring …
How to get a book published outside academia
Lexi Stadlen shares advice on how to turn your academic research into a commercially published book and reach audiences beyond academia
Want your research to have an impact on policy ? Know your audience
Politicians are novices by design , so tailoring your communications with them gives you the best chance of cutting through , says David R . Garcia
External engagement in academia : lessons from the business world
Many academics see external engagement as a chore . Others are just unable to appreciate industry perspectives . Both are stifling the contribution of universities
