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Marketing and branding that attract attention Find new ideas and inspiration for what your university can do to stand out in a crowd
How does a university create a compelling identity, tell a captivating story or portray its unique features in a crowded field and for a broad set of audiences? From amplifying authentic student voices and using social media effectively to writing better awards entries and making the best use of limited PR budgets, this collection of resources gives the inside track on how to increase your institution’s pull factor for students, parents, academic talent and the public.
Copyright © 2025 THE - Times Higher Education. All rights reserved. University brand communities : building reputation among different audiences
Universities are complex organisations with multiple audiences and stakeholders . How can fostering a strong brand community help their reputations to stand out from others ?
Amplify the authentic student voice in university marketing
Any university can claim to be the best , but in the end , people will believe the students who study there . Here are tips on collaborating with …
Tactics for revamping your comms with students front and centre
How can you stay on top of the evolving student voice and ensure it ’ s at the heart of your communications ? Kim Graakjaer shares her …
How to run an effective student well - being campaign
From reaching out to the local community to making it interactive , Christina Chant offers seven tips for effectively promoting your …
How to ensure your university ’ s branding isn ’ t as bland as blancmange
Universities ’ promo materials and slogans play it safe to the point of indolence , says Jonathan Wilson . He explains how to take a leaf from the global brand playbook
Sea of sameness : why universities have trouble with branding
Universities need to better embrace commercial opportunities and stop trying to be all things to all people , says Paul Baines
How to write better awards entries
From conducting in - depth interviews to telling the whole story , Sam Russell provides top tips for crafting a compelling narrative …
How to achieve PR impact with little – or no – budget
With finances squeezed across the sector , building trust and engagement – as well as relationships with partners and …
So you want to host an international online conference ?
How hard can it be to stage an online conference ? Don ’ t you just book a whole bunch of Zooms and send out invites ? Well , yes and …
Flip the script : why listening is the best form of outreach
In aiming to widen participation , it ’ s easy to get lost in your own passion . Instead focus on understanding others ’ needs – and keep it simple
So , you want to reach out ? Lessons from a ‘ science for all ’ programme
Public engagement in STEM strengthens research relevance and trust in science , but how can universities do it well ? Here , the team behind S4 give three considerations based on a decade of effective outreach to disadvantaged schools
Steps to building a winning online presence for your university
The majority of students now research universities online , so this is a vital component of marketing . David Riley lays out the …
Lessons learned in creating and using innovative social media strategies
If we aspire to enabling better educational decision - making , marketers first have to understand how , when and where prospects …
Why universities in emerging countries should invest in social media marketing
Why should higher education institutions in emerging countries invest in social media rather than flashy marketing campaigns …
Work like a scientist , don ’ t sound like one
A pitch or presentation is not a full paper – and squeezing in too much detail will only alienate your audience . Here are four tips to make your research easy to understand in any context
Being elitist about sci - comms damages science
Scientists , if you communicate only with people at your own level of expertise , how will you recruit the best and brightest , engage the public and change the world ? Kylie Ahern takes ‘ dumbing down ’ to task
How to run a marketing campaign in a devolved university
Advice on co - ordinating a university - wide marketing campaign in a large , devolved organisation
Actions to help your university stand out in a crowd
With competition for students fiercer than ever in the higher education sector , Ayten Ordu outlines some of the ways universities …
Don ’ t forget online learning in your university marketing
University marketing often focuses on the campus experience , so what should institutions do to make prospective students aware of …
