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Social media: how to make it an academic friend not foe Advice on how universities can make the most of Twitter, LinkedIn, Facebook and other social channels to support their teaching and research
Social media: a useful, informative tool or an addictive, damaging distraction? This is a question that has inspired much hand-wringing in academia, and society at large, in recent years. So how can universities harness the positive opportunities afforded by social media platforms while managing potential pitfalls such as misinformation and online abuse? This collection brings together resources that will guide academics on the best use of digital channels, such as Twitter and LinkedIn, detail success stories and offer strategies for ensuring the online safety of the academic community.
Copyright © 2025 THE - Times Higher Education. All rights reserved. The 10 commandments of academic Twitter
Lucas Lixinski offers tips on how to engage positively with the social media platform , from ‘ honour thy hashtags ’ to ‘ thou shalt live - tweet at events ’
I took an alternative route to academic success – and I ’ m happier than ever
I ignored senior management and marketing departments and experimented with making my work more accessible and …
How to use social media analytics to effectively expand your network
Digging deeper into social media , through stats and data , is the key to understanding audience and carving out your niche , says …
Building your research profile via social media , with a focus on LinkedIn
A guide to creating effective researcher profiles on social media , with practical tips for using LinkedIn
Why I choose not to teach with social media
If social media is eventually revealed as a grave threat to public health , the academy ’ s unquestioning adoption of it could make scholars complicit
If universities push staff towards social media , they must protect them , too
At the very least , there should be training on managing online discourse , blocking tools and recognising when ‘ robust debate ’ becomes abuse or libel , says Andy Phippen
Academic snobs can ’ t afford to ignore LinkedIn any longer
Considering a career move ? When asking for a favour , such as info or an introduction , it helps to build a chain of trust . Which is where …
Does seeing others ’ success on LinkedIn make you unhappy ?
LinkedIn can help you find a job and promote yourself , but it may also leave you questioning your own career trajectory – here ’ s how …
LinkedIn is quickly becoming academia ’ s key tool for career progression
For students and academics alike , it ’ s becoming hard to ignore LinkedIn ’ s combination of networking and self - promotional …
How to engage students when some are in the room and some are on Zoom
Flower Darby offers practical tips for keeping all students engaged when teaching a class in which some students are with you in person and others are learning remotely via a teleconferencing platform
Fake news , educated views and how - tos : social media for teaching and research
Terese Bird shares her ideas on how to use some of the most popular social media platforms to support your teaching and research
Students aren ’ t giving up social media , so teach them how to question it
Whatever our own opinions on social media , we must educate our students about locating bias and reading their …
Social media can help new students make friends – but we must regulate it
There ’ s much to like about employing social media to help nervous students make connections before being dumped on …
Zoom meetings don ’ t have to be quite so painful
Simple actions can help avoid common pitfalls in the design and execution of online team meetings , say Rob Angell and Ben Marder
How to use social media more effectively in teaching and research , part one : your recording set - up
Andy Miah shows how academics could set up their workspace to record good - quality video content for use on social media
The metaverse will change everything – including academic research
We must push XR research boundaries if we ’ re to understand and shape our future reality – here ’ s how , says Neil McDonnell
