Take your research outside the academy

Advice on how to maximise public engagement with your research

Take your research outside the academy graphic image

Communicating the value and impact of academic research is part of researchers’ public scholarship responsibility. And, in a hyper-connected world, this objective seems more attainable than ever. But taking research beyond the walls of an institution requires a strategic, considered approach. Our latest spotlight provides insights into cultivating a compelling public profile, effectively communicating the impact of your research and influencing policy through your work.

Conferences, TED talks and social media: the ultimate tools for academic profile building

Effective social media use and strategic networking can help you shape a distinctive personal brand as an academic. Padmakumar K offers some practical guidance on how to increase your reach

Padmakumar K

Manipal Academy of Higher Education

Communicate the real-world impact of your research

A young woman recording herself presenting on camera

Life after publication: promote your work for maximum impact

Seeing your work in print is by no means the end of the story. Chris Tancock offers advice on how you can make your published work stand out and benefit from the broadest visibility

Christopher Tancock

Elsevier

Researchers magnifiying their work to represent advice on increasing the impact of your work

Amplifying research: five features of successful impact generation

As UK universities await the results of REF2021 and a new cycle of impact generation starts, how can academics go about amplifying the impact of their research? Charlotte Humma and Tessa Russell share tips

Charlotte Humma, Tessa Russell

University of Sussex

Dial high for impact

Show your research impact: a guide for academics and researchers

In academia, effectively demonstrating and communicating the real-world impact of research is increasingly vital for scholars, driven by demands from funding bodies and academic institutions

Mohammed Al-Bahrani

Al-Mustaqbal University

Man with a clipboard in a research lab

Tips for effectively communicating your research’s impact

Finding ways to communicate the impact of your research can sometimes be a hurdle. Here, Lyn R. Keith outlines effective ways to overcome it and extend the reach of your work

Lyn R. Keith

The University of the West Indies

Female researcher presenting a graph that shows the impact of her research

Science communication tips for marketers

When research reaches a broader audience, it improves the society we live in and inspires the next generation of scientists. Iris Lai offers her advice on engaging the public with your work

Iris Lai

The Hong Kong Polytechnic University

How to be proactive when amplifying research papers

Conferences might be the first thought, but there are many options for furthering your paper’s reach – and they usually require you to take the lead

Ashleigh Johnstone

Arden University

Influence public policy

Five steps for engaging policymakers with research

Five steps for engaging policymakers with research

Five pointers to help researchers get policymakers interested in their work, based on a guide co-created by government and academics from the University of Leeds

Ben Walmsley

University of Leeds, Universities Policy Engagement Network (UPEN)

Considerations for embedding public engagement into your research projects

Enhance your research through public engagement and collaboration

Emily Burns outlines the key considerations for shaping research around mutually beneficial public engagement and collaboration

Emily Burns

Queen Mary University of London

A group of policymakers discussing research

How to facilitate knowledge exchange and build trust with policymakers

Those seeking to create impact with their evidence should be ready to understand how public sector bodies make sense of the value of research, writes Julian Molina

Julian Molina

University of Bristol

Politician giving a speech from a lectern

Driving change through knowledge: how to increase policy impact

Academic research is invaluable in informing governments and leaders so they can make decisions that affect us all. Here, Yaryna Basystyuk offers advice on how to make your research count in the policy world

Yaryna Basystyuk

University of Southampton

Directing research to engage and support local communities

Helen Szoor-McElhinney and colleagues describe how academics can shape their research around key community needs and encourage participation from multidisciplinary faculty, students and local people

Helen Szoor-McElhinney, Alette Willis, Liam Gilchrist

The University of Edinburgh

Use new media to tell your story

Social media influencer or blogger present and review recording or streaming vlog

How to start an academic YouTube channel: tips from a psychology YouTuber

YouTube is a wide-open opportunity for university teachers and researchers to share their knowledge with a broader audience, says Dennis Relojo-Howell

Dennis Relojo-Howell

The University of Edinburgh

podcasting equipment

Podcast starter kit: what you need to get recording and posting now

Podcasting is like chess – easy to begin and hard to master. Here are the basics about equipment, software and hosting sites to get you off to the best possible start

John Weldon

Victoria University

Building your research profile via social media, with a focus on LinkedIn

A guide to creating effective researcher profiles on social media, with practical tips for using LinkedIn

Tjitske Dijkstra

Academic Career Coach

A group of people using their phones for social media

What’s the story? Creative ways to communicate your research

Early in your academic research, you should ask how you can creatively communicate it to a wide audience. The results may surprise you, says Steven Beschloss

Steven Beschloss

Arizona State University

You’re a content producer now, part one: how to write articles for a mainstream audience

How does a scholar, trained thoroughly in academic style for academic journals, enter the wider world of general publishing?

John Weldon

Victoria University

How to build a public profile

News on mobile phone

How to engage with the media and expand the impact of your work

Academic scholars are generally not trained to write for broad audiences, so how do you get your compelling, newsworthy research out there? Gregory R. Goldsmith offers five considerations

Gregory Goldsmith

Chapman University

Communication concept

Why press releases are a waste of your comms team’s time

Most universities will track press release output as part of overall communications metrics – but, asks Kylie Ahern, have you considered other ways to generate media coverage, awareness of your brand or better relationships with journalists?

Kylie Ahern

STEM Matters

Noisy big megaphone. Speaker announcing news to target audience, science communication

Get your research out there: 7 strategies for high-impact science communication

From news angles to dealing with trolls, here are seven areas to consider when sharing your findings with the media and wider public

Christina Zdenek

The University of Queensland

Researcher standing at a podium giving a speech

Conference presentations 101: master the art of speaking to an audience

Don’t get stage fright when it comes to presenting your research. Ayten Ordu offers her tips for preparing for speaking success

Ayten Ordu

Near East University

We set up a thought leadership programme to amplify PhD research

Dalhousie's OpenThink programme shows how universities can empower the next generation of thought leaders and facilitate public engagement

Lynne M. Robinson

Dalhousie University