While some students are making do with campbeds and sleeping bags, those attending the private Regent's College, which includes the European Business School and the British American College in London, have gained a concierge service.
The service - provided by Wizz2u, whose clients include financial institutions, law firms and advertising agencies - will offer worldwide parcel delivery, discounted theatre tickets, mobile phone rental and purchase, formal clothing hire, computer rental, household insurance and travel booking.