Peep was tickled by the University of the Arts's new logo, sorry "visual identity". The title of the university has been designed in the shape of a rocket. Shooting out of it are six stars symbolising the university's colleges. This, we are told, represents the university's "constellation of creativity", while the angled text "reflects the unique way the University of the Arts London looks at things".
Peep wonders why, amid such a fanfare for the university, the lettering of the branding company that helped with the redesign, was far larger than that of the new logo on the press material.