The University of Warwick is undergoing a rebranding. It is dropping the stuffy old crest from its logo, replacing it with a stronger emphasis on the word Warwick.
A draft consultation paper on the institution's website says:
"As with most universities, Warwick is often used as shorthand for the University of Warwick. However, unlike many universities, its name is not shared by a plethora of other organisations in the same city or region. This makes Warwick almost synonymous with The University of Warwick."
While the university's image might benefit from playing down the fact that it is located in Coventry, to sweep away the kingmaker and a thousand years of the history looks a bit hubristic.
Register to continue
Why register?
- Registration is free and only takes a moment
- Once registered, you can read 3 articles a month
- Sign up for our newsletter
Subscribe
Or subscribe for unlimited access to:
- Unlimited access to news, views, insights & reviews
- Digital editions
- Digital access to THE’s university and college rankings analysis
Already registered or a current subscriber? Login