When I first saw Bournemouth University's advertisement in The Times Higher seeking a head of brand and marketing communications (May 26), I thought that Bournemouth must have an expanding business faculty. But as I looked closer, the truth dawned. It was not the university, but rather the university brand, that was being developed. An education "package" indeed.
Yanina Sheeran
West Yorkshire
Register to continue
Why register?
- Registration is free and only takes a moment
- Once registered, you can read 3 articles a month
- Sign up for our newsletter
Subscribe
Or subscribe for unlimited access to:
- Unlimited access to news, views, insights & reviews
- Digital editions
- Digital access to THE’s university and college rankings analysis
Already registered or a current subscriber? Login