Logo

Professional insight from University of Southampton

The University of Southampton drives original thinking, turns knowledge into action and impact, and creates solutions to the world’s challenges. Through our high-quality education, we help students on a journey of discovery to realise their potential.

University of Southampton campus
Hand stopping a line of dominoes falling

When the business plan becomes a performance

Under conventional assessment models in entrepreneurship, continuation of a venture is rewarded and optimism reads as competence, write Ian Solway and Jolyon Nott. But students should be required to demonstrate judgement, not projected success

Ian Solway, Jolyon Nott

University of Southampton

123