And Tim Flannery of Macquarie University's Climate Risk Concentration of Research Excellence believes the impact of climate change is so great that he has launched an attack on one of the most sacred elements of Australian life. Professor Flannery, speaking at King's College London's Menzies Centre for Australian Studies, said it was imperative to reduce energy consumption, and "Australians should get rid of the beer fridge - put the beer in the main fridge."