TIMES HIGHER EDUCATION PARTNERS WITH AKERO TO IMPROVE ONLINE EXPERIENCE FOR STUDENTS
London, 17 September 2020
Times Higher Education (THE), the trusted global data partner for higher education, and Akero, specialists in student technology and student marketing, are pleased to announce they have entered a partnership to improve the online experience for millions of prospective international students who are looking for trusted study abroad advice and guidance.
By seamlessly integrating its software with the THE student platform, Akero will ensure THE can provide timely and personalised information to users relevant to where they are in the study abroad journey. Doing so will support students personal decision-making requirements as well as offering a better experience across their lifetime with THE.
In addition, Akero will improve usability across the platform through the creation of tailored landing pages, content and effective customer journey mapping to help make the experience more user-friendly. This process will ensure that the information they receive is relevant to their stage of the study abroad journey, giving them the right tools to support their personal decision-making process.
Steve Evans, CEO at Akero said:
"We are really excited about our partnership with THE. With two major brands in the higher education sector coming together, this will have many mutual benefits, ensuring the content on THE’s student platform is tailored to what students truly want and need, and putting more users in contact with the right partner for their needs."
Paul Howarth, CEO at THE commented:
“It is abundantly clear to us at THE that Akero is the best partner to work with to ensure that the millions of prospective international students who visit THE each year are given personalised support to find the right content and information for their study abroad needs, and are connected to relevant partners to help them make informed study choices that will benefit them for the rest of their lives.
“We look forward to working with Akero to help the millions of students that visit our platform every year realise their academic, and career, potential.”