What matters is what works

David Palfreyman, director of the Oxford Centre for Higher Education Policy Studies, says that the university information website by Which? "could become a more influential source of advice for students than the Quality Assurance Agency or official data sources such as Key Information Sets" ("Which? is the way to ask sector tough questions", News, 19 July).

What matters most is that prospective students have information delivered in a way they find useful so that they can make the best choices for them on where, what and how to study.

The QAA is committed to supporting universities and colleges in developing accessible guidance for students, and we champion initiatives that provide comprehensive and high-quality advice. We therefore look forward to working with the higher education sector, Which? and the National Union of Students as part of that commitment.

Richard Jarman, Director of public engagement, Quality Assurance Agency for Higher Education