Exciting developments at Imperial College, London, where the marketing men have been called in to create a new brand. As a result of their deliberations, it has been decided that the comma will be dropped. That's right - on January 13 2003, the college's name will change to Imperial College London. Furthermore, the shortened name will be "Imperial" not "IC" or "ICL". The Diary wonders how much all this cost and whether the money could not have been better spent. Moreover, it comes after two University of London colleges made explicit their membership of the university through rebranding. Imperial is seeking its own degree-awarding powers.
Register to continue
Why register?
- Registration is free and only takes a moment
- Once registered, you can read 3 articles a month
- Sign up for our newsletter
Subscribe
Or subscribe for unlimited access to:
- Unlimited access to news, views, insights & reviews
- Digital editions
- Digital access to THE’s university and college rankings analysis
Already registered or a current subscriber? Login