This covers all aspects of marketing - from planning, strategy and research to getting the right marketing mix, branding and promotions.
Who is it for? Undergraduates, postgraduates, academics, anyone wanting to reference up-to-date thinking.
Presentation: Very clear.
Would you recommend it? Yes.
The Marketing Book
Authors: Michael Baker and Susan Hart
Edition: Sixth
Publisher: Butterworth Heinemann
Pages: 688
Price: £34.99
ISBN 9780750685665