Terry Neill is a governor of London Business School and co-chair of the external advisory board of the Trinity Long Room Hub. "Within the arts and humanities," he says, "there's an extraordinary body of knowledge about human beings - how they behave, how they learn, what motivates or de-motivates them, their values, and what you can learn from their history - but most of the time only a tiny fraction of it is applied in business, government and society. It is somehow trapped in the halls of academia. There is an extraordinary challenge - and opportunity - to engage and bring that knowledge and insight to the wider world."