Digital strategy

A phone screen with several different GenAI apps displayed

DeepSeek and shallow moats: what does it mean for higher education?

DeepSeek’s arrival may have spooked the markets, but what does it mean for the research and development of LLMs? Higher education should avoid putting all its eggs in one GenAI basket, writes Ben Swift

Ben Swift

Australian National University

Filing cabinet drawers open

Tap the mine of library data to help enhance your courses

University libraries offer a rich well of data for course enhancement teams, on everything from student engagement to which resources they’re using most. Here’s how to make the most of it

Steve Briggs, Carly Ramirez-Herelle , Jo Myhill

University of Bedfordshire

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How a liberal arts college can embrace AI tools

Lingnan University president Joe Qin offers advice on using generative AI, building up the science side of liberal arts education and how to encourage staff to share their ideas

Joe Qin

Lingnan University

An illustration of a robot hand supporting a human brain

How to integrate AI into strategy and business education

Incorporate AI into your teaching or ignore it and hope it fades from view? Let’s balance these two attitudes by raising our expectations of students

Guillaume Carton , Julia Parigot

EMLyon Business School, Institut Supérieur de Gestion

AI guidelines and policy concept

How to create a higher education AI policy

A successful university AI policy guides internal innovation and usage, directs resources and identifies key contacts for emergent needs. Here are the steps and considerations for writing guidelines

Eric Scott Sembrat

Georgia Tech’s Center for 21st Century Universities

A small toy robot works at a notebook with a laptop open

The evolution of assignments in the age of generative AI

Instead of cracking down on AI use for written assignments, we just need to make our assessment smarter

Miriam Wun

Singapore Institute of Technology

A young woman uses a laptop happily

An insider’s guide to how students use GenAI tools

There’s no doubt students are using GenAI in their assignments – but how? Miriam Wun and Nah Yong En talked to students to find out

Miriam Wun, Nah Yong En

Singapore Institute of Technology

Two toy robots network

Five key stages when embedding AI networking tools

The Ask an Alum AI tool is helping current students connect with alumni, develop networks and benefit from career advice. Here’s how to embed a digital networking tool

Wallis Spence

The London School of Economics and Political Science

A magic lamp with a speech bubble

The AI genie is out of the bottle – now what?

Generative AI is here to stay, so let’s build AI literacy, incorporate AI into assessment and craft solid policies for its use

Aida Nuranova, Timothy Wawn

Nazarbayev University

Young woman working at laptop

Beyond Chat: how AI teaching assistants are transforming student support

Pedagogically integrated AI is like having knowledgeable support that understands course materials and objectives and, most importantly, can guide students towards deeper learning, writes Thorsten Fröhlich

Thorsten Fröhlich

LIBF

A robot holds a paint-splattered easel

Harness the power of AI to preserve endangered art forms

Researchers breathed new life into Cantonese porcelain painting techniques using AI, equipping a new generation with traditional skills. Here’s how they did it

Henry Duh

The Hong Kong Polytechnic University

A image of a robot wearing a mortarboard

Four objectives to guide artificial intelligence’s impact on higher education

How can higher education leaders manage both the challenge and the opportunity artificial intelligence presents? Here are four objectives to guide the way

Susan C. Aldridge

Thomas Jefferson University

Two software engineers gesture at multiple screens

Future-proof software engineering students for an AI-dominated world

Software engineering is increasingly being shaped by generative AI. Here’s how to prepare your students for their future workplace

Houda Chakiri

Al Akhawayn University

A woman on her phone posting to social media

An academic’s guide to Bluesky

With many HE professionals making the switch to Bluesky, here are the steps you need to take to get started

Wahiba Chair

University Canada West

Students and staff on laptops

It’s time to embrace digital equity

Ensuring digital equity at your institution requires prioritising accessibility and championing digital literacy, among other initiatives

Kim Brooks, Jody Couch, Ben Tait

Dalhousie University

Students in an exam hall being assessed

We have to rethink academic integrity in a ‘post-plagiarism era’

What is the future of plagiarism as a concept in the AI age and what are the implications for academic integrity? This resource seeks to answer these questions, among others

Karen Kenny

The University of Exeter

A magnifying glass sits on a laptop

A four-step process to transform everyone into a fact-checker

The 4-Check strategy can help combat misinformation in the digital age. Here’s how to use it

Stephanie Jean Tsang

Hong Kong Baptist University

A human and robot hand typing on a laptop

Reduce admin burden with AI

How teachers can use AI to respond to student enquiries, provide feedback and create engaging learning content

Shahper Richter, Inna Piven, Patrick Dodd

The University of Auckland

A student using their phone

How universities can use research to develop effective digital products

Tips on developing a user-led digital approach at your institution, based on the University of Exeter’s success

Helen Cocks, Amelia Johnson

The University of Exeter

Light bulbs swing together

Creativity and innovation are the keys to reshaping learning

To keep education relevant and students engaged, classrooms have to move with the times. Here are several ways to keep pace with technological change

Lim Jun Wei , Ho Yeek Chia, Boredi Silas Chidi

Universiti Teknologi Petronas (UTP) , Cape Peninsula University of Technology

Lots of social media users in a grid

We should be using social media more to understand students

How to use netnography to improve communication with prospective and current students

Alex Fenton

University of Chester

A toy robot observes a laptop screen, filled with books

Three ways to develop students’ AI literacy

Is higher education prepared for a future defined by AI, or do we need to do more to align education with technology’s changing landscape? Here are three ways to get your students to engage with it critically

Chahna Gonsalves , Sam Illingworth

King’s College London, Edinburgh Napier University

A robot wears a mortarboard and rests upon an open book

How to align AI tools with teaching philosophies: a practical guide

Lucy Gill-Simmen provides a practical framework for integrating AI into teaching, while remaining true to your pedagogical principles

Lucy Gill-Simmen

Royal Holloway, University of London

A female student working on her laptop

How can we use microlearning to enhance university teaching?

What are the benefits of microlearning and how can institutions ensure their courses suit the needs of digital natives?

Robert A. Phillips

The University of Manchester

A student at her laptop with earphones on

Key strategies for successfully marketing an online course

Highlighting multimedia aspects, networking opportunities and the value of your course’s credential value are some of the ways institutions should be marketing their online education offering

Valeria Adriazola

Dalhousie University

A young woman in glasses works at a laptop

Boost your product in the marketplace of online education

Congratulations on using your entrepreneurial mindset to start an online educational business. Now what?

Mariam Shadan, Fathima Ubaid

Dubai Medical College for Girls

A woman in a VR headset

Welcome to your virtual reality-based classroom

VR innovation can make education truly inclusive and sustainable. Here’s how academics at UCL and Marmara University developed a virtual reality-based building

Stephen Hilton, Blanka Hilton

University College London, University of Kent

African American student studying online

Creating flexible learning pathways for business students

Digital transformation isn’t about technology – it’s about people, writes Steve Hill. Learning experiences must fit into students’ lives rather than forcing them to fit their lives around institutions

Steve Hill

LIBF

Digital padlock with motherboard imagery as the background

Retaining qualified IT staff is the key to cyber resilience

Practical guidance on training and empowering staff to maintain robust cyber-defences that protect students, the workforce and the institution as a whole

Petrus Mursanto

The University of Indonesia

A man in a green t-shirt collects plastic bottles

Four strategies to turn climate anxiety into student-led action

With climate anxiety on the rise among young people, universities can adopt several strategies to help harness those concerns, empower students and effect real change

Will Ellis

The London School of Economics and Political Science

A student filming himself speaking to camera

How small university marketing communications teams can make a big impact

Aligning comms with brand identity and recruiting alumni are among several ways lean marketing communications teams can boost their institution’s profile

Ellie Campbell, Kate Stanbury

London Metropolitan University

Hands holding jigsaw pieces in front of a laptop, digital accessibility

Taking digital accessibility from mandate for change to business as usual

To support the student community, digital accessibility needs to be embedded across teaching and learning. Here, Julian Tenney offers insights and steps based on his institution’s experience

Julian Tenney

University of Nottingham

Student athlete with a gold medal

Using sports storytelling to raise an institution’s profile

How the University of Stirling leverages student athletes’ stories to create impactful content and drive engagement

Greg Christison

University of Stirling

A pharmacist works on a computer

Five key tips for using AI-based simulations

With professional experiences now crucial to undergraduate pharmacy degrees, academics turned to AI simulations. Here’s what happened

Natalie Lewis

Aston University

Students standing and chatting outside of a campus building

How unlocking data maximises student support and success

See how using sophisticated dashboards and targeted interventions can enable institutions to deliver personalised, preventative, proactive and predictive student support

Aleata Alstad-Calkins

University of Roehampton

Rack with server data storage equipment

Developing a circular economy for the data centre industry

With collaboration and stakeholder buy-in, universities can help solve global issues such as reducing e-waste and the environmental impact of internet servers

Deborah Andrews

London South Bank University

A group of people work around a computer

How to prepare students for a global working world

As universities, we need to teach our students how to operate in a global online workplace – and facilitate their opportunities to do so

Richard Sant

The University of the Arts London

A lightbulb is added to a machinery process

A guide to making automation work in higher education

Implementing automation in universities can relieve staff from repetitive tasks, streamline operations and enhance the student experience. Find out how to do it and the key questions to ask at each stage

Gregor Caldow, Jennifer Robertson

University of Glasgow

A woman studying at her laptop

Promoting online courses: five effective marketing strategies

Several ways to promote Moocs and other online courses, including a focus on email marketing and paid advertising

Luke Howard, Ari Badlishah

The University of Edinburgh

A smiling student uses her laptop to work

Make the most of online education for your students

Students appreciate the value of online education. How can educators maximise this value as much as possible?

Ayten Ordu

Near East University

An illustration of a computer screen, showing a face with a question mark

The looming threat of deepfakes

What are the implications of deepfake technologies on universities’ day-to-day operations and how can academic leaders act to safeguard their institutions? Here are three ways

Salah Al-Majeed

Al Akhawayn University

Students hold up signs in the shape of speech bubbles

What do students want from higher education?

Student satisfaction runs much deeper than excellent academic credentials. Find out how to attract new intake by focusing on what they really want from the university experience

Pete Moss

Ellucian

podcast graphic

THE podcast: knowledge exchange and data management as drivers of research and innovation

The University of Oxford’s pro vice-chancellor for innovation on how universities and industry can work together for the benefit of all, plus a leading data scientist on why data needs careful handling to protect future research efforts

Chas Bountra, Sara de Freitas

University of Oxford, Birkbeck, University of London, The Open University

A sign saying "digital literacy" hung up on a shelf with books behind it

Closing the digital divide in higher education

A one-size-fits-all approach to digital literacy training simply won’t cut it; institutions need to tailor programmes to the varying needs of their staff

Pavana Kiranmai Chepuri

Woxsen University

A lecturer gives a talk

Three ways to integrate emerging technologies into the curriculum

Your students’ future jobs will depend on technology just in its infancy today. But how best to teach them the skills they need? Sabrina Azzi offers advice

Sabrina Azzi

University of the West of Scotland

A group of people work round a table

A guide to cultivating a start-up culture in academia

To foster a start-up culture in higher education, we need to encourage risk-taking, reward innovation and get ahead of the trends. Here’s how to get started

Sadaf Majeed

Dubai Medical College for Girls

An AI traffic light

How to navigate the grey areas of AI ethics

With principles on AI’s use still evolving, universities must navigate a complex ethical landscape. Here are ways they can help shape responsible application of the tool

Lakshmi Goel

Al Akhawayn University

Black female student doing online education

Blended learning is the short-term fix that turned into a long-term stay

Yes, the transition between online and in-person methods can make blended delivery challenging for students and educators alike, but keeping students engaged and sustaining their learning is worth the effort

Nisha Detchprohm

Georgia Tech’s Center for 21st Century Universities

A scientist works at a laptop

How to handle data ethically and effectively as a social scientist

New data sources are generating vast amounts of information for researchers. But social scientists and management researchers should put robust practices in place to remain ethical

Anne ter Wal

Imperial College London

A ball of paper gradually becomes a paper plane

Change is coming, whether higher education likes it or not

Universities may talk about digital transformation, but are yet to translate it into action. Here’s how to start building the momentum for change, instead of standing still

Andrew Greenway

Public Digital